Brands are spending tens of millions of dollars investing in the metaverse.
Gucci, Nike, Burberry and Walmart are just some of the companies buying up digital land as a way to promote their products.
Nearly $2bn has been spent in the past year on metaverse real estate, according to analysts.
But it’s not just big corporations turning to virtual reality: some artists and smaller businesses believe this new technology is the future of retail, and are making products which can only be sold within the metaverse.
This film is from Click – the BBC’s weekly technology show.
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I admit I haven't looked into metaverse that seriously, but it just seems like a new version of Second Life to me and I can't really see the big difference between them. (Other than the AR stuff and new technology used in it.)
Im glad this video is twice as long as the ones around it with 1/10th of the views, people just aint buying this shit 😆
the world has become a sad place
nice pipe dream lol sounds like earth2 but with a better scam 🤣🤣
We wake up, we eat, we go out to work, we go home and socialize in discord. Rinse and repeat. No VR needed.
Fools people are walking away from the metaverse there board go look at the numbers. Look at who is behind the lies BBC
Its like a crappy retro video game only with in app purchases for credulous boomers
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Can’t wait to see these investments down the bin for an idea that was stupid from the start
In the long run, it may be profitable for some, and an increase in mental illness for others, especially now, there is a plague of "Cancel Culture." I will think twice before investing in the metaverse, I love 'real' estate. Maybe, one might find 'heaven' in the metaverse, even Jesus Christ.
Good advice: Use that money to assist 'the underprivileged or people in need.'
Meta verse is simply crazy
Why would you buy land… It's all just a Unity scene you can make and publish yourself on leading platforms like ChilloutVR or VRChat… You drop your Blender scene onto Unity and make or take some assets and that's it. This is all rubbish. Brands would just get onto Blender and drop their own scenes on which ever app it is their targeting. Oh by the way, Metaverse is a multitude of applications, VRChat has been at it for years, it doesn't have to do with Facebook or what ever is that they are implying here. People don't "buy" land in the metaverse, you just compile your scene on Unity, in fact, people don't buy worlds, they buy asset packs from the Unity store, you can buy that, but not worlds, it doesn't make sense.
(Sees someone walkin 👀 around ina normal work outfit..) *puts on augmented glasses of the future allowing me to see peoples digital outfits **feints from coolness of gg ultra armor 5000**…
Who cares ? Facebook started all this disinformation nonsense. Amazing how the ass hats that cause all the problems fall in 💩 and come out smelling like a 🌹
There are games with 1/100 of meta's budget but 100x better graphics 😅
Literally no ones cares aside from the advertising and marketing scum pushing this onto kids.
Ever so desperate to invent a new revenue stream, their "standards" are getting utterly sad and pathetic.
Bs.
Pfff!
This is next gen stuff
I hope they succeed so we can have a cyber punk world
This is crazy dumb
When there’s unlimited virtual land, how much is it worth?😂 if Facebook decides to put a price on it or have you subscribe to use the servers. It’s total bs to invest into Facebook like this. Gamers know not to trust the aaa publishers. Gamers spent their time where the fun is. Getting milked out of cash isn’t fun
building my little corner linking to the rest of the metaverse!
dumbest idea ever.
Test
Why?!
Eee they’re not. It’s failing at a rapid rate. It’s clunky, I’ll thought out. And let’s face it.. shit.
Welcome to the 90s 😭
Multiversx(ex elrond) is a game changer. Multiple metaverse worlds will be built on it. 💯😁
What companies should be invest in ? Sand? Mana?
This must've been meant to be uploaded last year lol.
Whats the point ? The metaverse is literally the same definition as a game just stop
Everyone Metaverse will not be the same – my metaverse will be more realistic and user dont have to spend money or buy NFT's / land to have fun. The real future of Virtual events🔥🔥
Does anyone know of Second life? the game where you can make your self just the way you look in real life, and play, and make clothes and sell? And also make real life jobs out of it if you make 3D stuff?
Well good news meta gonna fail 😂😂
IT WILL NEVER BE USER FRIENDLY, ALL THAT WILL HAPPEN IS THAT THEY WILL FIND A WAY TO MAKE IT SEEM USER FRIENDLY ON THE SURFACE WHILE THE SAME TOXIC BUSINESS MODEL EXISTS UNDERNEATH, SAME AS WITH CURRENT SOCIAL MEDIA. WHOEVER ACTS LIKE THEY DON'T KNOW THAT AND JUST ADVERTISES THE METAVERSE ARE PLAYING A PART IN DESTRUCTION IT WILL CAUSE TO SOCIETIES AND PEOPLES LIVES. LIKE HOW CAN THE SAME PEOPLE WHO KILLED KIDS FOR PROFITS BE ALLOWED TO MAKE THESE THINGS? Bcs nothing other than money matters in the dirty meaningless west.
This is by far the stupidest investment, second only to NFTs. Makes me so happy all of that shit has been collapsing
It’s so sad bc theyre spending billions and the visuals look like absolute trash. Just a step up above from N64 😂
I believe metaverse will blow up someday but not with the graphics it has now
Metaverse will go to the moon! It's just early..
I had a similar experience when I was talking about #MoveToEarn especially the StepApp $fitfi. Now they understand why I was so keen on the f$fitfi token. Incorporating fitness into the metaverse is a great initiative.
I wished I watched this on PC rather than mobile, just to see the huge dislike bar. SIGH!
I’m from the future and The Metaverse will change 2023
Check everdome😎
The metaverse is the next big thing in the tech world, with the potential to offer multi-trillion-dollar business opportunities in the long term. Which is why brands want to take advantage of this exciting opportunity to be at the forefront of this groundbreaking technology and are investing millions in the metaverse, as they know it's the future of online experiences.
Nice video. With major brands committing resources to #metaverse and projects such as #StepApp, #Xana, #Decentraland etc. already in the market. #Metaverse as an investment opportunity is something worth keeping an eye on.
Second Life?
Roblox millions
Land buying started in metaverse
Are people really are going to wear digital clothing in the future?
For the young virtual world and real world are the same
There's a lot you have to think about before you are putting your money in
This is like NFT's. All hype and no substance. Nobody cares about NFT's anymore and in a year from now the metaverse will be marked down as a hype bubble.
THE NEXT ONE SOILVERSE METAVERSE
Upland metaverse is the best!
Roblox games are not "metaverse". They are just simple games that are meant to advertising sponsored companies.